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Most founders confuse growth with success—but growth without unit economics just scales your losses. The difference between Casper burning cash and Uber's land-and-expand play isn't luck—it's understanding what business you're in.

I break down why good opportunities kill great ones, the geographic depth trap that cost me 10 hours a week for nothing, and how I ruthlessly prioritize time as ROI. The brutal truth: saying yes to everything creates burnout and dilution. No is a complete sentence.

➡️ Timestamps

00:00 Growth Without Economics = Scaling Losses  
01:03 Casper vs. Uber: The Unit Economics Lesson  
02:34 The 3-5 Year Curve to Sustainable Profitability  
03:49 Good Is the Enemy of Great  
04:48 My Geographic Dilution Mistake  
05:40 Ruthlessly Prioritizing Time  
07:55 My Hard Rule: No Professional Dinners in Miami  
08:45 The Force Multiplier: Pouring Into Leaders  
10:07 No Is a Complete Sentence

➡️ Connect With Leo Pareja

LinkedIn: https://linkedin.com/in/leopareja/  
Instagram: https://instagram.com/leopareja/  
Podcast: https://www.youtube.com/@leo.pareja  

#UnitEconomics #ProfitableGrowth #Entrepreneurship #SayingNo #TimeManagement #ROI