Take it and Run

Why Most Real Estate Content Isn’t Getting Shared - with Katie Day


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If your content calendar is full but your business still feels scattered, this episode is your reset.

Kristi Jencks and Kelcie Dowd sit down with Katie Day, a Texas Realtor, team leader, mentor, and long-time content creator who has built a business around clarity, consistency, and real results.

Katie breaks down what real estate agents should stop doing in their content, why follower count no longer matters, and how niching down creates momentum faster than posting more. She shares how she uses AI for research and scripting, how public accountability reduces decision fatigue, and why playing to your strengths matters more than copying someone else’s playbook.

This episode covers:

  • How to structure the next 30 days if you are starting over with content
  • Why shareable content beats chasing likes and followers
  • What to cut immediately from your current content strategy
  • How to batch, research, and script content without burning out
  • The link between decision-making, accountability, and time freedom

⚡️ Take It and Run moment:
Block 30 minutes this week to decide where you need more accountability and put one habit in place that removes daily decision fatigue.

This episode works when you apply it. Pick one idea and move on it this week.

Find Katie for referrals and inspiration:

📱 @movemetotx

🫱🏻‍🫲🏼 https://meetkatieday.com/

👉 Subscribe to the newsletter for tools and templates that make delegation easier: Join here
👉 Follow on Instagram for daily inspo and real talk: @kristijencks
👉 Watch clips & trainings on YouTube: @coachkristijencks

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Take it and RunBy Kristi Jencks