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Why My $180M Exit Changed Everything: Frank Greeff
In this episode of Flow State, I sit down with Frank Greeff — co-founder of Realbase, the tech-driven real estate marketing platform that scaled to 350 staff and achieved an annual turnover of $35 million. Featured in Forbes and highly regarded as a business advisor, Frank’s journey is one of grit, growth, and resilience. After scaling Realbase to success, Frank made a significant exit, selling the company for $180 million.
Frank opens up about the reality of scaling a business, the mindset shifts required after a successful exit, and how family remains central to his purpose despite the challenges of entrepreneurship. He reflects on the emotional toll of business setbacks, the importance of maintaining momentum, and why he believes abundance and financial discipline are key to long-term success.
Frank also shares his thoughts on purpose and how building impactful, sustainable ventures is the real key to making a difference. Plus, hear about his latest passion project, the Founders Table — a space for like-minded entrepreneurs to learn and grow together without the pressure of commercialization.
If you’re navigating the highs and lows of building something big or figuring out how to align personal purpose with business success, this episode is for you.
00:00 — Who is Frank Greeff?
00:27 — Building Realbase: From Startup to $35 Million
00:50 — Embracing Challenges: Running Toward Problems
01:11 — Mindset Shifts After a Big Exit
02:02 — Scaling with Resilience: Lessons from the Journey
02:53 — Tackling Big Problems with Experience
03:12 — Reflections on Success: Stress and Resilience
03:34 — Running Toward Problems: The Next Big Challenge
04:14 — The Power of Storytelling Through Adversity
04:34 — Life After the Big Exit: Financial Freedom and Balance
06:13 — The Abundance Mindset: Balancing Financial Decisions
08:00 — Keeping Family at the Core: Personal and Business Life
09:09 — Family in Business: Working with Brothers
10:54 — Fatherhood, Legacy, and Purpose
14:06 — Building Purpose-Driven Ventures Post-Exit
17:44 — Eat with Purpose: Raising $1 Million for Children's Cancer
21:01 — Why Children’s Cancer Institute Matters
26:00 — The Founders Table: Creating a Community for Growth
29:45 — Balancing Personal Fulfillment with Business Success
32:30 — The Role of Fear and Failure in Entrepreneurship
38:20 — Making an Impact: Blending Profit and Purpose
42:30 — Founders Table: Uniting Entrepreneurs
45:54 — Creating Long-Term Value: The New Venture
49:55 — Closing Thoughts: Embracing the Next Chapter
Follow Frank Greeff:
LinkedIn: /frank-greeff
Instagram: /frankgreeff
Follow Mark Kentwell:
Instagram: /mark_kentwell
TikTok: /mark_kentwell
LinkedIn: /markkentwell1
Mark’s Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/
View all episodes
By Mark KentwellIn this episode of Flow State, I sit down with Frank Greeff — co-founder of Realbase, the tech-driven real estate marketing platform that scaled to 350 staff and achieved an annual turnover of $35 million. Featured in Forbes and highly regarded as a business advisor, Frank’s journey is one of grit, growth, and resilience. After scaling Realbase to success, Frank made a significant exit, selling the company for $180 million.
Frank opens up about the reality of scaling a business, the mindset shifts required after a successful exit, and how family remains central to his purpose despite the challenges of entrepreneurship. He reflects on the emotional toll of business setbacks, the importance of maintaining momentum, and why he believes abundance and financial discipline are key to long-term success.
Frank also shares his thoughts on purpose and how building impactful, sustainable ventures is the real key to making a difference. Plus, hear about his latest passion project, the Founders Table — a space for like-minded entrepreneurs to learn and grow together without the pressure of commercialization.
If you’re navigating the highs and lows of building something big or figuring out how to align personal purpose with business success, this episode is for you.
00:00 — Who is Frank Greeff?
00:27 — Building Realbase: From Startup to $35 Million
00:50 — Embracing Challenges: Running Toward Problems
01:11 — Mindset Shifts After a Big Exit
02:02 — Scaling with Resilience: Lessons from the Journey
02:53 — Tackling Big Problems with Experience
03:12 — Reflections on Success: Stress and Resilience
03:34 — Running Toward Problems: The Next Big Challenge
04:14 — The Power of Storytelling Through Adversity
04:34 — Life After the Big Exit: Financial Freedom and Balance
06:13 — The Abundance Mindset: Balancing Financial Decisions
08:00 — Keeping Family at the Core: Personal and Business Life
09:09 — Family in Business: Working with Brothers
10:54 — Fatherhood, Legacy, and Purpose
14:06 — Building Purpose-Driven Ventures Post-Exit
17:44 — Eat with Purpose: Raising $1 Million for Children's Cancer
21:01 — Why Children’s Cancer Institute Matters
26:00 — The Founders Table: Creating a Community for Growth
29:45 — Balancing Personal Fulfillment with Business Success
32:30 — The Role of Fear and Failure in Entrepreneurship
38:20 — Making an Impact: Blending Profit and Purpose
42:30 — Founders Table: Uniting Entrepreneurs
45:54 — Creating Long-Term Value: The New Venture
49:55 — Closing Thoughts: Embracing the Next Chapter
Follow Frank Greeff:
LinkedIn: /frank-greeff
Instagram: /frankgreeff
Follow Mark Kentwell:
Instagram: /mark_kentwell
TikTok: /mark_kentwell
LinkedIn: /markkentwell1
Mark’s Businesses:
Presence Real Estate: https://presence.realestate/
Nexr: https://nexr.com.au/