In this episode, I'm getting real about something that makes most of us squirm: pricing. Specifically, why I charge $265 for a strategy session and why your expertise is probably worth way more than you're charging.

I know that number might make you flinch a little (trust me, it used to make ME flinch), but here's the thing - we need to get comfortable talking openly about how we price our services. It takes the mystery and shame out of the whole process.

In this episode, I share:

• My cringe-worthy journey from $25/hour (yes, really) to $265 strategy sessions
• Why I used to negotiate DOWN before I even finished stating my rates (spoiler: don't do this)
• The lightbulb moment when I realized I wasn't just selling time - I was selling transformation
• How to calculate the TRUE value of what you deliver (hint: it's not just about the hour you spend with clients)
• A simple exercise to help you recognize the worth of your accumulated expertise
• Why ROI isn't always about money - sometimes it's about peace of mind, clarity, and getting three whole days of your life back

The real talk: You're not just selling your time. You're selling years of learning, testing, failing, succeeding, and distilling all of that into solutions that actually work. That has serious value, even if you can't see it clearly yet.

If you're still pricing like you're brand new when you're not, this episode is your wake-up call. Your brain is worth more than you think, and it's time to price accordingly.

Ready to figure out your own pricing strategy? Book a strategy session with me at bizmagic.co - you know exactly what it costs! 😉

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