When you send an appeal saying, "We are at 80% of our goal," you think you are creating urgency. According to neuroscience, you are actually creating chaos.

In this episode, we explain why the human brain rejects abstract numbers and craves simple stories. We revisit the concept of "Free Energy" to show how you can lower the barrier to giving by changing just one thing: The Narrative.

Listen to find out:

• The Donor's Genotype: A Biological Theory of Fundraising
• Finding the Donor's Behavioral Manifold
• Active Inference & The Donor Digital Twin
• The Donor as Agent: Allostatic Foraging