This is one of the biggest mistakes I see coaches make.

Trying to help everyone… and ending up helping no one.

In this episode, I break down one of the most important principles in building a successful coaching business, and that’s niching.

I share a simple way to uncover your niche using something you already have, your story.

What You’ll Learn In This Episode

• Why generalist coaches struggle to stand out
• The powerful shift from generalist to specialist
• How your personal story reveals your ideal niche
• Why your professional background is a hidden goldmine
• How niching makes building a coaching business simpler and faster

Timestamps

00:00 – 03:00 The biggest mistake most coaches make

03:00 – 06:00 Why people choose specialists over generalists

06:00 – 08:30 Finding your niche through your personal story

08:30 – 11:00 Using your professional background to unlock opportunities

11:00 – End How to turn your niche into a successful coaching business

If you want help building your coaching business the right way, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re new to coaching, I run a free live workshop where I’ll show you exactly how to get started and what it really takes to succeed. Register here. 

If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

Everything I’ve talked about in this episode is something we go deep on inside the training.

Let’s do this.