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You bought the tool, you're paying for it every month, and almost nobody uses it. The instinct is to blame the team or buy more features, and both are wrong. In this episode, Otavio breaks down why low adoption is a design problem, not a people problem, and walks through the exact way to diagnose it: name the one behavior you actually want, figure out whether people can't or won't do it, and fix the real gap so the tool you already pay for finally gets used.

In this episode:
00:00 Why nobody uses the tool you bought
02:29 It's a design problem, not a people problem
04:14 Name the one behavior you actually want
07:10 Diagnose why people revert to the old way
08:04 Can't vs won't: capability or motivation
09:40 Why buying more features backfires
10:48 The fix: keep the tool, change the behavior

More Value:
Learn the tactics my team and I are using as we scale to delivering $1B+ in client value: https://alreadybuilt.ai/built-brief
Watch my latest YouTube videos: https://www.youtube.com/@otavio_pailo

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