In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.

Today, I want to talk about why old is not a selling point.

As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews. And for those of you who don't know what a USP is, it's a short statement that summarises:

Who you are

What you do Who you do it for

And why you do it better than anyone else.

And time after time I see phrasing in these USPs that relates to age.

As in the age of the business.

Examples include:

• Over 60 years ago
• Combined experience of 72 years
• Since 1996
• Established in 1842

Yuck! And I get it.

AGE feels like it should be a positive. Being the original surely counts for something right? The pioneer? Having experience surely counts for something right? You've been there, done that, not like these young upstarts.

But in a world that is obsessed with Newness, I'm just not sure Oldness cuts it anymore.

Let's break them down.

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