IMS connect podcast

Why online reputation matters - Hotel Tech Unwrapped Ep #1

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Join our CEO Denis Ahern and Business Development Manager Helena O' Brien on our inaugural episode of the IMS Hotel Tech Unwrapped podcast series, where we unravel the pivotal role of technology in hospitality.

Tune in for key takeaways on finding the right tech ally, tailoring guest feedback, and leveraging data for smart investment decisions.


Watch video here.

00:00 - Introduction to the podcast

02:15 - Partnership with a hotel group to improve online reputation

03:19 - The importance of guest feedback and online reputation

04:46 - Analysing the Wi-Fi score and other technology categories

06:42 - Lessons learned from the partnership

07:18 - The impact of guest reviews on bookings

08:12 - Investing in TV solutions to increase rankings#

09:09 - Simplifying technology and the guest digital journey

11:33 - The value of technology for operators and guests

12:11 - The challenges of integrating new technology

13:38 - The cost of technology and making informed investment decisions

15:30 - Key takeaways and conclusion

Resources:

  • Cornell relating to online reputation and impact on occupancy, ADR, RevPAR: https://sha.cornell.edu/wp-content/uploads/sites/4/2019/03/rohit-verma-online-reviews.pdf
  • Cornell relating to technology that guests want / use: https://ecommons.cornell.edu/server/api/core/bitstreams/283233a4-cf62-4766-86a2-36f4c6ae909e/content
  • Expedia study re Guest Scores v Brand or Price - https://resources.trustyou.com/c/bl-review-ratings-expedia?x=nsbbfd&cn=bl-review-ratings-expedia&ct=Blog%20Post  
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