We’ve been working with Kinda Studios to delve into the neuroscience of how our brains, understand and react to podcasts and why they're so powerful.

In the second of three episodes, Fresh Air founder Neil Cowling chats with Robyn Landau and Katherine Templar-Lewis, the co-founders of Kinda, to explore the neuroscience of memory. They discuss how our brains have evolved to store information through stories, not facts and the ‘neuro-ballet’ of dopamine and oxytocin when listening to a great story.

Proving that podcasts provoke more powerful, more emotional physical responses than video, laying down stronger memories and moving us to take more action as a result.

Read more from Kinda Studio's report on memory HERE.

See omnystudio.com/listener for privacy information.