Posts that got ZERO engagement months ago are suddenly exploding with traffic. One of our "dead" Instagram posts just hit 643,965 views - and we figured out exactly why this is happening (and how you can replicate it).

Instagram is now behaving like a search engine and blog platform combined. Old posts are getting discovered through search months (even years) later.

Watch the video: https://youtu.be/XdLpEof0lww

In this video, we break down:

✅ Why Instagram's algorithm now prioritizes evergreen content over viral moments

✅ How to optimize your captions for long-term search traffic

✅ The exact strategy we used to turn "dead" posts into traffic magnets

✅ How one viral post created an internal linking effect across our entire profile

✅ What metrics actually matter for sustainable Instagram growth

This isn't about chasing trends or posting daily. It's about creating content that builds authority and gets discovered over time.

⏱️ TIMESTAMPS:

00:00 Introduction: Strange Instagram Trends

00:26 Meet the Branding Fix Team

00:41 Instagram's Shift to SEO and Blog-Like Behavior

01:49 Seasonal and Evergreen Content Strategies

02:10 Optimizing Captions for Better Reach

02:56 Traffic Lift and Internal Linking on Instagram

03:53 Long-Term Strategy and Content Planning

04:59 Intentional Posting and Tracking Metrics

06:59 Conclusion and Call to Action

📊 MENTIONED IN THIS VIDEO:

- How Instagram search works in 2025

- Caption optimization for discoverability

- Evergreen vs. seasonal content strategy

- Profile traffic patterns and internal linking

- Long-term content planning for Instagram growth

This is part of our blog rebuild series where we're documenting how to future-proof our content strategy in the age of AI. New videos every Tuesday and Friday!

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💬 COMMENT BELOW: Have you noticed old Instagram posts suddenly getting traffic? Drop your experience below!

Watch Next:

→ The 4 Platforms We're Using Next Year: https://youtu.be/nsMyLdejBv8

→ We Stopped Chasing Followers and Driving Blog Traffic Instead: https://youtu.be/A_b-cEi2GU0

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

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