In this episode, I break down the core principles that separate real training from the typical “group class” model found in CrossFit and group fitness gyms.

I explains why my gym doesn’t run classes it runs sessions.

Why the coaching model is built on personalization, not scaling.

And why progression and regression systems create a training environment where every athlete feels seen, challenged, and supported.

If you’re a coach, gym owner, or trainer who wants to elevate your standards and deliver a more professional, intentional training experience, this episode will challenge the way you think about programming, coaching, and session structure.

1. Sessions Over Classes

How language shapes expectations, standards, and the overall training experience. Why “class” lowers the bar and why “session” elevates it.

2. We Personalize We Don’t Scale

The key difference between scaling (reactive, generic, often diminishing) and personalization (intentional, targeted, stimulus-preserving).
How personalization builds trust, unity, and higher quality coaching.

3. The Power of Progressions & Regressions

Why coaching isn’t improvisation.
How progression/regression systems create structure, consistency, and individualized development inside a group environment.

4. What a Professional Training Environment Actually Looks Like

How clarity, systems, and intentional language turn group training into a unified, purposeful session instead of chaos management.

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