Data Beats Opinion

Why outbound sales just got interesting again

Listen Later

Outbound sales is undergoing a complete transformation — and most marketers are missing it entirely.

In this debut episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Harris Kenny (founder of OutboundSync) to explore how AI, programmatic outbound, and precision targeting are revolutionizing cold outreach.

What you'll discover:

  • How companies are achieving 40% phone connect rates using propensity scoring
  • The "programmatic outbound" shift happening across every channel
  • How AI agents research prospects to find hyper-specific targeting opportunities
  • Why outbound attribution is broken (and agencies are getting 2-3x less credit)
  • The quality renaissance: why personalized outreach beats AI-generated spam

    • Show Notes
    [00:00] Intro
    [02:11] Going from agency to SaaS
    [07:41] The current state of Outbound Sales
    [11:00] Parallel dialing, propensity scoring and other advanced phone tactics
    [14:21] AI-powered segmentation
    [16:21] Outbound as a marketing strategy
    [21:05] When & how to start outbound
    [25:40] The ROI on agencies
    [29:41] Measuring outbound success
    [32:37] Outbound & advanced attribution
    [34:19] Quality vs. AI-spam
    [38:17] How to reach offline industries
    [46:40] Favorite metrics?

    Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle.

    ABOUT THE GUEST

    Harris Kenny is founder of OutboundSync, helping companies integrate outbound campaigns with HubSpot and Salesforce. 15+ years in go-to-market strategy, closed hundreds of deals from startups to Fortune 150. Previously ran Gold Tier HubSpot agency before building OutboundSync (TinySeed-backed).

    Connect with Harris on LinkedIn ( / harriskenny ) or via https://outboundsync.com/.

    ABOUT SEGMETRICS

    Why Choose SegMetrics? 

    • Instant clarity on what is and isn’t working in your business
    • Full-funnel analytics that lets you optimize every marketing touch point for revenue
    • Unify your cross-platform data into a single source of truth

      • Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics.

      Get Started Today:

      • Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/
      • Start a 14-day free trial: https://segmetrics.io/pricing
      • Book a demo: https://segmetrics.io/book-a-demo
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Data Beats OpinionBy Keith Perhac
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        1 ratings