When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.

Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.

Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/