219 – Why Partnerships Fail and How to Fix Them!

Janet Schijns joins Ultimate Guide to Partnering®.

I'm excited to welcome my next guest to Ultimate Guide to Partnering. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru.

As CEO of JS Group, a transformative market consulting firm, Janet is a visionary of the channel ecosystem; she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. Janet has the "street cred" and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive into why partnerships fail & how to fix them.

Let's dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

What You’ll Learn

* The reasons why the C-suite of an organization still struggles with channel strategy. (05.52)

* The Chief Partner Officer's role requires a unique set of skills. (11.00)

* The importance of a CEO becoming a partner leader. (16.32)

* Partnering is not just about the positivity. It's also about the negativity. (24.07)

* The future of the marketplace and the role of Gen AI. (31.37)

* The importance of learning the fail-first strategy in market action planning. (34.07)

* Challenging everything in the fast-changing world. (39.52)

* Financial independence of women and safety from abuse. (43.25)

* The possible solutions for the lack of women in partnerships. (47.10)

*  Advice for the second half of 2024. (50.31)

Quotes

"Your strategy for partnering is not about routes to market. It's about the commercialization of innovation."

"A good partner should be a part of your team."

"You're gonna see a world where it's not always the best solution that wins. It's often the person that dealt with risk best."

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