There’s gold buried in your lost customers and in this episode you’ll learn how Joe Apfelbaum mines that gold using winback marketing.

Joe will share a great story about winning back a lost client and how nurturing the client after they were lost enabled the winback.

He’ll also show us why lost customers are great pre-qualified and pre-vetted leads, and why they’re the lowest hanging fruit in a business.

There really is gold buried in your lost clients and Joe’s insights will help you mine that gold.