Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not. 
In this episode Matty and Jonah talk about:
<ul>
 <li>How the book "The Brain Audit" can apply to bariatrics</li>
 <li>Why so many bariatric patients "slip through the cracks" along the journey</li>
</ul>

Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not. In this episode Matty and Jonah talk about: How the book "The Brain Audit" can apply to bariatrics Why so many bariatric patients "slip through the cracks" along the journey

Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not.&nbsp;
In this episode Matty and Jonah talk about:
<ul>
 <li>How the book "The Brain Audit" can apply to bariatrics</li>
 <li>Why so many bariatric patients "slip through&nbsp;the cracks" along the journey</li>
</ul>

Why Patients Buy and Why They Don't

The Patient Conversion Podcast, hosted by Kade Wilcox with Boost Patients, brings together top surgeons, practice managers, and healthcare leaders to explore strategies for growing private practices and increasing patient surgical volume. Tune in for insights, best practices, and expert advice on optimizing patient acquisition and practice growth.

Check us out at www.boostpatients.com

Business

The Patient Conversion Podcast, hosted by Kade Wilcox with Boost Patients, brings together top surgeons, practice managers, and healthcare leaders to explore strategies for growing private practices and increasing patient surgical volume. Tune in for insights, best practices, and expert advice on optimizing patient acquisition and practice growth. Check us out at www.boostpatients.com

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Why Patients Buy and Why They Don't

Why Patients Buy and Why They Don't