A Digital Strategy Podcast

Why people don't trust your business

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Key Topics:

  • Why AI is accelerating brand chaos at the mid-market level
  • The difference between a brand guide and a design system
  • What design debt looks like, and why you don't feel it until it breaks
  • Single source of truth: why every team having its own components is killing your brand
  • Why speed without systems is just expensive chaos

    • Chapters:

    • 0:16 — Why design systems are blowing up right now
    • 1:12 — How AI is accelerating brand chaos
    • 3:22 — What brand drift actually looks like in organizations
    • 5:18 — Is this a design problem or a systems problem?
    • 7:20 — The single source of truth problem
    • 9:30 — What design debt actually costs
    • 12:26 — Why you don't feel it until it breaks
    • 13:41 — What to do if you're moving too fast
    • 14:11 — Speed without a system is just expensive chaos
    • 15:52 — Fix it upstream, not downstream
    • 16:51 — The only real starting point
    • 17:20 — One thing to take away

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      A Digital Strategy PodcastBy Tennis