<p>Today we talk with Gord Cooke of Building Knowledge and EEBA, an international HVAC and Builder Trainer. Gord has some simple and brilliant approaches to selling high performance building to builders, contractors, and homebuyers.</p>

Today we talk with Gord Cooke of Building Knowledge and EEBA, an international HVAC and Builder Trainer. Gord has some simple and brilliant approaches to selling high performance building to builders, contractors, and homebuyers.

Why People Will Pay You For It: interview with Gord Cooke of Building Knowledge, Mastermind of making our industry profitable

The Building Performance Podcast is an interview series drawing on the experience and ideas of a wide array of professionals in the high performance building industry. 
The intersection of advances in building technologies, the energy crisis, green building trends, and the environmental crisis has made it hard to pursue business-as-usual. The general climate is forcing those of us in the building industry to take a more integrated, systematic approach to building.
We talk with engineers, policy makers, program managers, contractors, diagnosticians, ESCOs, architects, utilities, and building managers, among others.  Hosted by Corbett Lunsford of the Building Performance Workshop, author of Home Performance Diagnostics and creator of an arsenal of resources for understanding and using home performance testing.

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The Building Performance Podcast is an interview series drawing on the experience and ideas of a wide array of professionals in the high performance building industry. The intersection of advances in building technologies, the energy crisis, green building trends, and the environmental crisis has made it hard to pursue business-as-usual. The general climate is forcing those of us in the building industry to take a more integrated, systematic approach to building. We talk with engineers, policy makers, program managers, contractors, diagnosticians, ESCOs, architects, utilities, and building managers, among others. Hosted by Corbett Lunsford of the Building Performance Workshop, author of Home Performance Diagnostics and creator of an arsenal of resources for understanding and using home performance testing.

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Why People Will Pay You For It: interview with Gord Cooke of Building Knowledge, Mastermind of making our industry profitable

Why People Will Pay You For It: interview with Gord Cooke of Building Knowledge, Mastermind of making our industry profitable

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