Sign up to save your podcasts
Or
Share Why Persuasion Skills Will Change Your Entire Career Trajectory
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why Persuasion Skills Will Change Your Entire Career Trajectory
From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication.
The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort.
Guest Links:
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq
Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne
*Timestamps:
00:00 – Introduction to ethical persuasion with Patrick van der Burght
00:59 – Patrick’s “aha” moment with Cialdini’s work
01:35 – Persuasion in everyday life and why it’s a learnable skill
02:50 – Why young adults and students should master persuasion early
06:07 – The problem with calling it a “soft skill”
07:48 – How the brain makes decisions (System 1 vs System 2)
12:10 – Persuasion across the customer journey and relationship stages
13:47 – Building relationships, reducing uncertainty, and creating motivation
17:07 – When to accept “no” and knowing it’s not manipulation
20:08 – Improving your odds with science-backed techniques
21:07 – Resources: podcast, book, free downloads, and training
22:43 – Why persuasion remains timeless in an overloaded world
24:17 – Final thoughts and call to action
Connect with me on:
All my links
Become a guest
Sign up for Riverside
Get Descript
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Nicholas KuhneFrom his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication.
The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort.
Guest Links:
Edit your podcasts like a pro:
https://get.descript.com/mrzy10nwivuq
Join me as a guest or start your podcast journey:
https://www.joinpodmatch.com/nickkuhne
*Timestamps:
00:00 – Introduction to ethical persuasion with Patrick van der Burght
00:59 – Patrick’s “aha” moment with Cialdini’s work
01:35 – Persuasion in everyday life and why it’s a learnable skill
02:50 – Why young adults and students should master persuasion early
06:07 – The problem with calling it a “soft skill”
07:48 – How the brain makes decisions (System 1 vs System 2)
12:10 – Persuasion across the customer journey and relationship stages
13:47 – Building relationships, reducing uncertainty, and creating motivation
17:07 – When to accept “no” and knowing it’s not manipulation
20:08 – Improving your odds with science-backed techniques
21:07 – Resources: podcast, book, free downloads, and training
22:43 – Why persuasion remains timeless in an overloaded world
24:17 – Final thoughts and call to action
Connect with me on:
All my links
Become a guest
Sign up for Riverside
Get Descript
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.