The China Ecommerce Podcast

Why Pinduoduo's team purchase model is very different from group buying sites


Listen Later

Pinduoduo's team purchase model is often compared to group buying sites because both allow groups of people to join together to buy goods and services at a discount. But the two are actually very different, as is explained in this podcast episode.
Learn about how:
1. PDD's team purchase model benefits from economies of scale but traditional group-buying does not
2. The act of social interaction on PDD helps personalize your individual recommendations feed
3. PDD's team purchase model rewards high-quality merchants while traditional group-buying sites actually disincentivizes merchants
...more
View all episodesView all episodes
Download on the App Store

The China Ecommerce PodcastBy PDD Podcasts