There are a lot of reasons guests don’t share episodes. Some you can control and some you can’t. Let’s start with what you CAN control. You CAN make sure you provide lots of good quality swipe content like emails, graphics, videos and social media copy. You can tag them in posts, on social media platforms, so it’s easy to click to share. You MUST do really good post-production and mention to them specifically what you think is interesting and insightful about their interview. You can also send personal messages before and on launch day, then share positive feedback. All of this makes a great impression on your guest, which is powerful for network building, but even when you do it all PERFECTLY - you’re still not always going to get the shares you want. 

 Because you can’t control what is happening on other people’s promotional calendars, and what someone decides is interesting and valuable for their own audience. 

 But here’s the thing. An expert is an expert for a reason. They TALK about their area of expertise. A lot. Why would they share an interview that talks about the same things they’ve been publicly saying for YEARS to an audience that has heard it dozens of times? And to the point of their promotional calendar - experts and other entrepreneurs often have their calendars booked out months in advance for what they’re going to be sharing, talking about and promoting. A podcast interview they do for someone’s show isn’t always going to make the cut.  It’s not personal, it’s priorities.  Finally, let’s talk about audio-quality. If you have a guest that is regularly on highly produced podcasts, they’re not going to share something that isn’t on that level because it will detract from their brand. This IS NOT PERSONAL and it’s NOT YOUR FAULT - but it’s a reality of the situation.  It’s important to keep having guests on your podcast in perspective. 

 What’s new and interesting to *your* audience could well be old news to *theirs*, so it makes no sense for them to share it, especially if they're in the middle of a launch, or some other kind of promotion and it makes no sense to be upset about it. You got a great conversation with someone you can build a relationship with that you can deliver to the audience you are growing and nurturing.  That’s amazing. 

 Having guests isn’t a marketing strategy. It’s a content generation strategy. (Sometimes it’s also a lead generation or networking strategy.) Do your research and hone your interview technique to make the most compelling audio possible. Produce to the highest level you can. Make it as easy as possible for people to share, by tagging them, by giving them swipe, and by letting them know when they’re live. But after that, let it go. That brings me to your action step for the day. If you have guests on your podcast, are you doing everything you can to encourage sharing? Do an audit of your process and make sure you are sending swipe sharing materials, tagging your guest, and sending them personal messages about when their podcast is going live and what the response to it is!  Interested in getting a hand with your podcast? We can help!