A candidate’s brand can significantly influence voter perception. From campaign logos to direct mail pieces, the visuals must be compelling, professional, and consistent. Many candidates are tempted to cut corners by choosing amateur designers or DIY solutions, but in a competitive race, this approach can do more harm than good. Here’s why investing in professional graphic design is a must for any serious campaign.

Read more: https://burlingtonpress.com/2024/10/25/why-political-candidates-should-choose-professional-designers-over-diy-solutions/