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Why Poppi Isn’t Really Selling Soda
More choice doesn’t always mean more demand.
In this episode of Full Fat Marketing, Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making an old category feel fresh, relevant, and easier to choose.
If your product is good but still not cutting through the noise, this episode will show you why positioning often matters far more than people think.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
View all episodes
By Leonora BrebnerMore choice doesn’t always mean more demand.
In this episode of Full Fat Marketing, Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making an old category feel fresh, relevant, and easier to choose.
If your product is good but still not cutting through the noise, this episode will show you why positioning often matters far more than people think.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.