In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving inadequate. I chat with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG, who shares his journey from skepticism to advocacy for media mix modeling. Discover how this innovative approach can reveal the joint, direct, and indirect effects of your marketing channels, driving better decisions with less media spend. Tune in to learn how businesses can achieve greater insights and profitability while navigating the complexities of compliance in today’s digital landscape.