Process is one of those things everyone knows they should work on, yet very few truly invest the time to get it right. In this episode of 2 Regular Guys, we welcome Dean Biscan, a 14-year industry veteran who has seen process from every angle. From owning his own apparel shop to working with powerhouse manufacturers, stepping into custom signage, and now operating within a national franchise model, Dean brings hard-earned perspective and plenty of war stories. We dig into why process is so much more than just production flow. Dean shares how refining processes across every part of the business can lead to faster turnaround times, improved efficiency, real cost savings, and long-term growth. You’ll hear practical examples, mindset shifts, and simple tweaks that consistently move the needle. Expect honest insights, a few laughs, and ideas you can apply whether you decorate apparel, sell promotional products, or manufacture custom gifts.

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Terry: What did the French groundhog see on February 2nd?

His chateau

Chateau = Shadow

Aaron: Dean, welcome to the show. You messaged us recently about being back in the industry. Welcome back! (It is like Hotel California) Tell us about your industry journey and where you are now.

Terry: In our back-and-forth about a specific topic, “process” kept coming up. What have you learned about “process” in your industry experience?

Aaron: Once you felt you found the right process in your business experience, was it perfect every time?

Terry: Why is process so important to success and our bottom line?

Aaron: So let’s define it a little bit. Many people, when they hear the term “process,” they think of “production.” How can we get from point A to point B to point C and then out the door? Should we just focus on production processes?

Terry: As you know, here on 2RGs, we like to get into the nuts and bolts of real-world examples. Can you share an example where a small process change made a big impact?

Aaron: Was there ever a process you thought was “dialed in,” only to later realize it needed to change again? What triggered that realization?

Terry: Many people believe a better process requires major equipment purchases. From your experience, when does process improvement require investment, and when does it just require better thinking?

Aaron: If someone listening feels overwhelmed and says, “My whole business is a mess,” where should they start when it comes to improving the process?

Terry: How can our listeners reach out to you?

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.