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Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact
In this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @basecreative. Founding Partner @exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good.
Rob and Iain discuss:
- Background
- Why publish?
- What was the purpose?
- Story-telling as a differentiator - we all love sharing
- The costs and benefits of publishing
- How it makes you stand-out
- Timing is longer than you imagine, plan it, get help from outside, it is hard to do it on your own, have a budget and a plan to promote it
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By GYDA - Robert Craven and Janusz StabikIn this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @basecreative. Founding Partner @exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good.
Rob and Iain discuss:
- Background
- Why publish?
- What was the purpose?
- Story-telling as a differentiator - we all love sharing
- The costs and benefits of publishing
- How it makes you stand-out
- Timing is longer than you imagine, plan it, get help from outside, it is hard to do it on your own, have a budget and a plan to promote it