If you’re exhausted from chasing quick wins, constantly “staying consistent,” or feeling like your income resets every single month, this episode is going to feel like a deep exhale.

Today, we’re breaking down the difference between making money and keeping money—and why sustainability is the real strategy behind those 10K–30K months you want.

This episode is especially for you if you’re a mom building a service-based business and you’re tired of the pressure, the noise, and the endless “high vibe hustle” advice. Your business wasn’t meant to be a scramble for the next client—it was meant to support your life, your family, and your long-term stability.

Inside, we talk about:

* Why quick-win culture keeps women stuck in burnout

* How to build a business that lasts—even when buyer habits shift

* The moment I realized I couldn’t sustain the 10K months I had created

* Why “wealth” is actually calm, steady, and rooted in intentional systems

* The exact foundations you need to create a spacious, sustainable six-figure business

* The difference between chasing trends and building a legacy your kids can depend on

If you’ve been craving a business that feels like a soft landing instead of a sprint, this conversation is going to speak straight to your soul.

→ Join Soft Mama CEO — the program for women who want structure, sustainability, and strategy that actually supports motherhood, not competes with it. Apply & book your free consultation to see if it’s a fit.https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=post

→ Join The Second Shift (Free Telegram Community) — where we talk money, confidence, and motherhood without the hustle.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com