In this episode of The Friday Habit, host Mark Labriola II sits down with Henry Yoshida, CEO and Co-Founder of Rocket Dollar, to unpack what it really takes to build a durable fintech company in a highly regulated industry.

Henry shares his journey from a risk-averse upbringing and a stable career at Merrill Lynch to founding multiple companies—including Rocket Dollar, now part of a platform managing $12B+ in retirement assets. They dive deep into ownership, timing, regret vs. risk, venture capital trade-offs, and why paying attention to “small signals” can unlock massive opportunities.

🧠 Key Takeaways

Regret Is More Dangerous Than Risk – Fear fades, but “what if?” lingers
Stay a Mile Deep, Not a Mile Wide – Specialization creates leverage
Timing Matters More Than Ideas – Many failures are just too early
Venture Capital Is a Clock – Momentum determines survival
Build for the Right Customer Segment – CAC must beat LTV
Balance Fuels Longevity – Burnout kills good businesses
Curiosity Compounds – Small observations connect into big ideas

Resources & Links:
🔗 Learn more about Rocket Dollar: https://bit.ly/4qaDVxU
Connect With Henry! 
Instagram: @fitfinancehenry

📘 Download the free Friday Habit Guide: https://thefridayhabit.com

Chapters:
00:42 Meet Henry Yoshida: CEO & Co-Founder of Rocket Dollar
02:05 Growing Up Risk-Averse & Fear of Regret
04:45 Merrill Lynch’s Competitive Culture
07:55 Early Career Lessons That Shaped a Founder
10:40 Leaving Stability to Take the Leap
13:10 Building & Selling the First Business
16:00 Venture Capital, Timing, and Momentum
18:55 Failing Into an Acquisition
21:35 Why Most Startups Pick the Wrong Customer
24:10 The Problem With Traditional IRAs & 401ks
27:10 What Rocket Dollar Actually Does
30:05 Building in a Highly Regulated Industry
32:45 Risk, Regret, and Confidence as a Founder
35:40 Burnout, Balance, and Founder Mistakes
38:05 Henry’s Friday Habit: Stay Curious & Connect the Dots
40:29 Outro