🎧 Turning Returns Into Revenue: Trove CEO Terry Boyle on Resale’s Rise at Shoptalk 2025

Terry Boyle, CEO of Trove, sits down with Omni Talk, live from the Avalara podcast studio at Shoptalk, to share how the resale revolution is changing retail. He walks through the tech, economics, and brand strategy behind resale programs that create loyalty, profits, and sustainability—while helping retailers attract new customers in the process.

📍 Timestamps:

(0:05) Welcome from Shoptalk 2025 at the Avalara booth

(0:33) Terry Boyle’s background: from Nordstrom to Zulily to Trove

(1:46) What Trove does: powering branded resale, trade-ins, and returns

(2:59) Why resale is both a sustainability and profitability play

(4:02) Who Trove works with—Patagonia, Arc’teryx, Brooks, and more

(4:50) Why resale isn’t a Shoptalk track…yet

(5:55) Has resale crossed the chasm?

(6:50) The economics of resale vs. off-price

(8:15) What tech is needed to scale resale (AI, WMS, ERP integration)

(9:05) Is there a “right way” to do resale?

(9:51) Full site integration = 3–5% of sales from resale

(10:43) Watchouts: how to manage gift card values and return grades

(11:27) Recap and call to action

#shoptalk #resale #retailinnovation

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