RFID is more than a buzzword—it's becoming essential for retail survival. In this video, we explore why research and innovation around RFID technology matter more than ever. Learn how COVID-19 accelerated the demand for inventory visibility, how RFID is giving retailers insight into shrink for the first time, and why packaging innovation is opening up new product categories for tagging. You'll also hear how regular RFID cycle counts support real-time inventory accuracy, prevent online order cancellations, and drive measurable ROI through better margins, labor efficiency, and sales lift. If you're curious about the future of inventory management, this is your deep dive into why RFID adoption is accelerating across retail and supply chain operations.