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Why ROI Isn’t the Top Priority Anymore
Marketers have more data than ever—but are they focusing on the right things?
In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing.
Episode Resources
The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers
https://www.marketing.endeavoredge.com/strategy/article/55368748/the-shift-from-metrics-to-meaning-why-marketers-are-refocusing-on-customers?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260406135&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
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Website: www.marketing.endeavoredge.com
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By Endeavor Business MediaMarketers have more data than ever—but are they focusing on the right things?
In this episode of MarketingEDGE, we explore new research showing a shift away from ROI metrics and toward deeper customer understanding—and why that change could redefine what success looks like in B2B marketing.
Episode Resources
The Shift From Metrics to Meaning: Why Marketers Are Refocusing on Customers
https://www.marketing.endeavoredge.com/strategy/article/55368748/the-shift-from-metrics-to-meaning-why-marketers-are-refocusing-on-customers?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS260406135&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=
Subscribe to the MarketingEdge
https://www.marketing.endeavoredge.com/subscribe
Follow the MarketingEdge
LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true
Facebook: https://www.facebook.com/profile.php?id=61581703051716
X: https://x.com/MktgEdgeB2B
Website: www.marketing.endeavoredge.com