When I was seven, I was doing something alone in my room I would never have shown anyone. I had no idea I was already practising a creative technique I'd use professionally for the rest of my life.

In this episode I break down Mix and Match — probably the most immediately useful thing I know about how to generate original ideas. Why Ronaldinho watched NBA games. Why Truman Capote invented a new literary genre. And why the best creative combinations don't just produce something clever — they change how you see the world.

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