Motorsport Prospects Podcast

Why Sales is All About Trust with Brian McRae

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The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods.

Some of the topics we discussed include:

  • Why sponsorship is about creating relationships and creating trust.
  • How professional sales skills can be learned.
  • Why sales is a process and much more!

    • Additional Resources Mentioned:

    • Brian McRae on LinkedIn: https://www.linkedin.com/in/brianscottmcrae/
    • Gradient Racing: https://www.gradientracing.com/
    • Josh Braun on LinkedIn: (https://www.linkedin.com/in/josh-braun/)
    • Motorsport Prospects
    • The 3 Essentials for All Motorsport Professionals

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