The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods.

Some of the topics we discussed include:

My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to get involved in motorsport.

On this week's podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs.

This week’s edition of the Motorsport Prospects Podcast features Mental Performance Coaching professional Caroli Remmlinger. In this episode Caroli and I talk about:

This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open.

Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on sponsorship by focusing on and monetizing a community interested in your racing journey.

We cover:

Additional Resources Mentioned:

This week on the Motorsport Prospects Podcast, I sit down with Mike Maurini, Team President of HMD Motorsports and owner of RTD Media & Management. Mike shares why getting out to the track and building face-to-face relationships remains one of the most important things you can do for your motorsport career — and offers practical networking tips on how to make the most of those conversations when you get there.

Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart?

In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case for something too many young drivers overlook: communication and PR. From attracting and retaining sponsors to building a reputation that opens doors, Alexandra explains why your ability to tell your own story is just as important as your lap times.

We cover why communication skills should be developed from day one of your career, the dangers of assuming you’re already good at it, and how showing up as the complete package — physically, mentally, and professionally — is what turns a promising driver into a marketable one.

If you want to stand out, it starts with learning how to speak up.

Ready to take your off-track game to the next level? Listen to the full episode now and connect with Alexandra and the team at ASMC to find out how they can help you build the communication skills that sponsors, teams, and media are looking for.

In motorsport, trusting the wrong person can cost you more than a result—it can impact your entire career.

In this episode of the Motorsport Prospects Podcast, I speak with Ludovic Peze about one of the most overlooked but critical aspects of a racing career: trust.

From engineers and mechanics to driver coaches and potential partners, the paddock is full of people who can influence your path—for better or worse. Ludovic explains why trust should never be given blindly, and how doing your research can protect your performance, your reputation, and your long-term prospects in the sport.

In this episode of the Motorsport Prospects Podcast, I speak with Ludovic Peze about one of the most overlooked but critical aspects of a racing career: trust.

From engineers and mechanics to driver coaches and potential partners, the paddock is full of people who can influence your path—for better or worse. Ludovic explains why trust should never be given blindly, and how doing your research can protect your performance, your reputation, and your long-term prospects in the sport.

If you're serious about progressing in

If you enjoyed this episode, share it with a fellow driver or team member—and don’t forget to subscribe for more racecraft and real-world motorsport insights.

This week’s podcast features President of the Della Penna Foundation, Michelle Della Penna. We discuss the importance of knowing your car, why it promotes better team communication, and much more.

You can subscribe to the podcast through all the popular podcast apps as well as on its own dedicated website here. And don’t forget to subscribe to my newsletter so you can stay up to date on everything Motorsport Prospects!

This week’s podcast features industry CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti. We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and much more. His insights on working with trusted motorsport professionals is important advice for any racing driver.

Key topics we cover:

Additional Resources Mentioned:

You can subscribe to the podcast through all the popular podcast apps as well as on its own dedicated website here. And don’t forget to subscribe to my newsletter so you can stay up to date on everything Motorsport Prospects!