In this episode, I expose some of the risks companies face when they invest in sales training and the reasons why some training fails to deliver – these are:

1. A lack of purpose
2. Who’s in the room
3. A lack of aftercare
4. Zero reinforcement
5. An absence of Sales Management

Maintaining regular sales training to deliver long-term sustainable change is essential in today’s fast-changing, buyer-centric global marketplace.

This episode is for every Sales Leader who is looking to ensure they get more back than then invest and includes the questions you HAVE TO ask if you want that to happen.   

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/  

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out  

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals

Want to talk about improving your sales results? You can book a complimentary 15minute call here