Marketing your Private Practice with Kathy C

Why Savvy Private Practice Owners NEVER Give Away a Lead Magnet for Free - Ep 58


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Over the years, I've seen countless practice and business owners block their own growth by missing out on some fundamental marketing tactics when it comes to lead generation, and I don't want you to be one of them! 

If you've ever wondered about the power of lead magnets and how they can help you get more clients and grow your private practice, then you're in for a treat.

Today, I want to help you avoid the biggest mistake folks make when it comes to lead generation and losing out on a steady flow of leads to your door! 

Here’s the thing… regardless of where you stand in your private practice journey, having a steady flow of leads is what fuels your growth. Those leads turn into clients, and that is what you need to grow your business. Yet many folks sabotage these efforts by taking the easy way out. 

The question you want to ask yourself is -- Are you maximizing your lead generation system or leaving untapped potential on the table? This episode has some eye-opening info to help you understand what NOT to do when it comes to building a steady flow of leads to your practice or business. 


In this episode, we unravel 3 overarching lessons:

  • Why capturing leads is critical to business growth  
  • 5 reasons you should NEVER Give Away a Lead Magnet for Free
  • The importance of focusing on long-term growth over short-term ease


Be sure to listen in and get the resources mentioned below - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/58       


Resources mentioned:

  • Ep 13 - 20 Types of Lead Magnets  https://www.pepperitmarketing.com/podcast/types-lead-magnets-more-leads
  • Ep 15 - How to Plan your Lead Generation System to Increase Leads and Clients  https://www.pepperitmarketing.com/podcast/plan-lead-generation-system  
  • Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats 
  • Elevate your Lead Gen Strategy with a free Marketing Review -   https://www.pepperitmarketing.com/review 

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Marketing your Private Practice with Kathy CBy Kathy Colaiacovo