In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks.

I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offering for women dealing with a sensitive topic. Together, we created an approach that honored both the sensitive nature of her work and leveraged the power of experiential marketing rather than traditional "how-to" frameworks.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Why conventional marketing advice (built for knowledge-based businesses) often fails for experience-based practitioners.
• How to market sensitive topics without exposing or shaming potential clients.
• Why creating experiences rather than masterclasses can be more effective for certain businesses.
• The importance of adding human connection points in your sales process, especially with cold audiences.
• A different perspective on measuring ROI that considers long-term assets versus immediate returns.
• How to build marketing that showcases your work through direct experience rather than explaining methodology.
• Why transitioning cold audiences to high-ticket purchases often requires additional trust-building steps.
• The value of being discerning about whose marketing advice you follow based on your business model.
• How to create assets in your business that generate ongoing returns rather than one-time results.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. 

Free on-demand training >>> https://www.creativelyowned.co/watchnow

 To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. 

>>>https://creativelyowned.com/offer-architect