In this episode, Chris breaks down the massive shift in how patients search for dentists — and why “SEO” today is nothing like what most agencies still sell from 2014.

This isn’t about keywords or meta tags.

It’s about visibility, authority, and whether your practice shows up everywhere patients search… or disappears.

Learn how AI platforms, mapping engines, and multi-channel search are rewriting the rules — and why practices that adapt now will dominate their markets.

💡 What You’ll Learn

1. The Biggest Search Shift

Patients aren’t only searching on Google. They’re using: Google Maps, ChatGPT, Grok, Gemini, voice assistants, social search tools.

People are asking AI:

“Who’s the best dentist near me?”

“Where should I go for implants?”

2. Why Modern SEO Matters

SEO now means Search Everywhere Optimization.

AI evaluates practices on: authority, reviews, trust signals, expertise, content depth, consistency, website strength.

Weak SEO = AI won’t recommend you.

3. Why Most Agencies Are Behind

Outdated tactics still dominate: keyword-only reports, vanity dashboards, citation blasts, AI filler blogs. These don’t build authority with Google or AI.

🔧 What REAL Modern SEO Looks Like

1. Expertise-Based Content: Case studies, before/after photos, doctor videos, localized content.
2. Google Maps Mastery: Reviews, Q&A, service optimization, category tuning, local authority signals.
3. AI Search Optimization: Answer real patient questions for AI platforms.
4. High-Authority Website: Your site is a credibility signal, not just a landing page.

🏆 The Payoff

• Lower cost per new patient

• More high-value cases

• Better ad performance & conversions

• Natural review growth

• Becoming the default choice in your area

SEO becomes a long-term growth engine.

⚠️ The Warning

AI search systems are training themselves now, deciding which practices to trust and recommend. Weak SEO = invisible. Practices that build authority today will dominate tomorrow._________

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

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