Visit https://www.pamjordan.com to work with Pam’s team.

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Most service providers don’t have a marketing problem—they have a pricing problem.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with pricing strategist Shannon Mattern to unpack why so many talented service providers are undercharging for their work—and how shifting from hourly pricing to value-based pricing can transform profitability.

Shannon shares her journey from a six-figure corporate marketing role to building a thriving online business helping service providers price their work based on outcomes instead of time. Along the way, she reveals the mindset shifts, pricing strategies, and business model changes that allowed her to build a business that supports her life—not the other way around.

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In this episode, you’ll learn:

• Why hourly pricing keeps service providers stuck

• The mindset traps that cause founders to undervalue their work

• How value-based pricing transforms both revenue and profitability

• Why high-ticket offers can actually be easier to sell than low-ticket ones

• The “Package Matrix” strategy that helps clients choose between time vs money

• What numbers successful founders track every month to stay profitable

Pam and Shannon also discuss the importance of knowing your numbers—from direct overhead costs—so that your pricing actually supports the life and business you want to build.

If you're a service provider ready to stop undercharging and start building a more profitable business, this conversation is packed with practical insights.

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🔗 Connect with Shannon Mattern:

Website: https://shannonmattern.com

 Web Designer Academy: https://webdesigneracademy.com

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Want More Financial Clarity?

YouTube: https://www.youtube.com/@pamjordancfo

LinkedIn: https://www.linkedin.com/in/pamjordan

Instagram: https://www.instagram.com/pamjordancfo/

Facebook: https://www.facebook.com/PamjordanCFO/

Remember—it’s not what you make that matters, it’s what you keep.