On this podcast, we talk about creating video. We talk about editing video. But then there's the art of distributing your video and getting it out there so people can find it.

And having your audience find it is a critical piece of the puzzle!

Of course, we’re referring to search engine optimization (SEO). In this episode, we welcome SEO coach and entrepreneur Samantha North. She talks about the importance of SEO in video distribution, the interplay between written content and video for better SEO, and how to start and succeed in SEO. Samantha shares insights from her extensive background in digital marketing and her journey toward mastering video SEO.

She also provides practical tips on keyword research, video optimization, and leveraging AI tools. The episode rounds out with Samantha’s advice on building a diverse online presence to enrich your brand and safeguard against algorithm changes.

Learning points from the episode include:

• 00:00 - 01:14 Introduction
• 01:14 - 04:40 Tips for using video to enhance your SEO
• 04:40 - 07:10 The basics and the importance of understanding SEO
• 07:10 - 10:14 Practical steps and tools for starting with SEO
• 10:14 - 17:00 Creating SEO-optimized content
• 17:00 - 21:47 The power of video in SEO and content strategy
• 21:47 - 24:26 Building an online brand universe
• 24:26 - 29:27 Speed round questions
• 29:27 - 30:55 Final thoughts and takeaways

Important links and mentions:

• Connect with Samantha on LinkedIn: https://www.linkedin.com/in/northsamantha/
• Connect with Samantha on Twitter: https://twitter.com/sjnrth/
• Visit Samantha’s Website: https://samanthanorth.com/
• Find Samantha on YouTube: https://www.youtube.com/channel/UCaOtpoJyMj18q31bdHqP-Ug/