There’s a big reason simple works. In most situations it is what people prefer to deal with. Things get complicated and people shut-off or walk away. Visual graphics and designs are no different. It can tempting to create a beautiful and complex graph, presentation, or infographic (I call it geek art). But will it work with your audience? Or are you going to miss the mark. Listen in for a tale that begins way back with Lotus Freelance Graphics.

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