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“The biggest podcasts don’t make the most money.”

In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants.

We cover the real drivers of podcast revenue:

-audience value (specificity over size),

-monetization models (services vs. sponsorships),

-and business structure.

I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.

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0:01 - Why LinkedIn is a goldmine (if you use it right)

0:21 - Play #1: Stop “selling,” educate instead

2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels

3:18 - Our numbers

4:38 - Play #3: Partnerships

7:05 - Keep partners sending leads: meaningful thanks > tiny commissions

7:36 - Episode wrap-up

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

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