Complete deep dive into the proven system for building excellence that transfers across any industry, opportunity, and venture.

Why do the most capable leaders waste precious years rebuilding instead of building with foundational adhesive? Shelly reveals the hidden cost of starting over and breaks down the complete Hardcore and At Ease framework using the T.A.R.G.E.T. acronym—your systematic approach to building once and building right.

00:00 Introduction to Hardcore and At Ease™

00:57 The Cost of the Wrong Path

05:31 The Marshmallow Challenge: A Lesson in Adhesive

10:10 The Hardcore and At Ease™ Framework

19:20 Applying the Framework in Real Life

36:17 Conclusion and Weekly Assignment

• You lose minutes to tasks, but you lose years to paths—wrong foundations force complete rebuilds
• The T.A.R.G.E.T. acronym: Tactical Center, Ambition Alignment, Resourceful Action, Generate Momentum, Expect Excellence, Trust the Process
• Three training phases: Shoot (establish position), Move (build momentum), Communicate (maintain standards)
• Without foundational adhesive, even the strongest leaders reach breaking points under everyday pressure
• Ancient wisdom meets modern leadership: Augustine's systematic transformation principles still apply

• Augustine's "Confessions" - practical guide to systematic transformation https://amzn.to/3JlfuOA
• Action Day Planner - 6-year proven planning system for framework balance https://amzn.to/4llCjil
• join.othersoverself.com - Free community for ambitious leaders
• Episodes 3-8: Foundational "Shoot" phase coverage
• "Violent Positivity," by Doug "Odie" Slocum https://amzn.to/3V5DszI

I only recommend products and services I genuinely use and believe will help you. Full disclosure: https://othersoverself.com/affiliate-disclaimer/

Complete these six sentence starters honestly:

• "When I need to make a tough decision, I..."
• "Here is a list of organizations and groups through which I serve others..."
• "Instead of maximizing what I have right now, I find myself..."
• "When I see people around me work, they typically..."
• "When I set high standards, people around me usually..."
• "When things aren't turning out as planned, my default response is to..."

• Join the Others Over Self® community: join.othersoverself.com
• Work with Shelly: [email protected]
• Follow on social: @OthersOverSelf • @TheShellyRood

Doug Slocum joins us to discuss "Violent Positivity: How to Get Your Team to Match Your Energy (Without Burning Them Out)" and how to maximize your current resources instead of constantly waiting for better circumstances.

Get the Gear: Action Day Weekly Planner (undated)

I only recommend products and services I genuinely use and believe will help you. Full disclosure: https://othersoverself.com/affiliate-disclaimer/

Footnotes:

¹ Sources: VA 2024 National Veteran Suicide Prevention Annual Report; RAND Corporation analysis of veteran suicide data (2025); American Foundation for Suicide Prevention; CDC/NIMH suicide statistics; North American Community Hub statistical analysis (2025)

² Sources: SAMHSA 2023 National Survey on Drug Use and Health (NSDUH); National Center for Drug Abuse Statistics; American Addiction Centers statistical analysis

³ Sources: Augustine's biographical data from "Confessions" (c. 397-400 AD); Stanford Encyclopedia of Philosophy entry on Augustine; Catholic Encyclopedia; Peter Brown's "Augustine of Hippo: A Biography" (2000); Augustine's complete works count from Corpus Christianorum Series Latina

Mentioned in this episode:

Notion Design Group - Sites That Drive Sales

 notiondesigngroup. com

"Violent Positivity," by Doug "Odie" Slocum

  📍 www.violentpositivity.com