On the Platform

Why SMBs matter: Market relevance (Part 1)


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Often seen as one group, SMBs are anything but. To win their business, platform companies must understand SMBs’ variety – and different digital needs. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal for Accenture and Shannon Kinney, founder and Client Success Officer, Dream Local Digital, unpack the hugely diverse SMB landscape and focus on how platform companies can provide the digital solutions these companies crave. In this podc
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On the PlatformBy Accenture