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Why SMS is the Revenue Engine Your Restaurant Needs in 2026
Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Henry sits down with Shane Murphy, founder of Boostly, to reveal why SMS marketing is the single most effective revenue driver for restaurants heading into a competitive 2026. Shane explains the staggering 98% open rate of text messages and why over 90% of them are read within three minutes, speed and engagement that email and direct mail simply can't match.
What You'll Learn: SMS Strategy, Data, and Revenue Growth- The SMS Advantage: Why text marketing beats email and mailers with a 98% open rate and near-instant engagement.
- The "Gold Mine" of Data: How to pull disparate customer data from your POS, online ordering, and loyalty programs to build a powerful, owned audience.
- Case Study: How Hickory Station Pizza used SMS to achieve a record-breaking Friday night (running out of dough!) and sustained 25% year-over-year growth.
- Retention vs. Acquisition: Why marketing to existing customers is the most profitable strategy, with SMS club members visiting 2.5x more often.
- Offer Strategy: How to craft the perfect text blast to fill seats tomorrow (hint: make it widely applicable and use a minimum spend threshold to protect margins).
Shane's Insight: "Marketing isn't going to save a business. It's going to accelerate a business. If you have good operations, it accelerates positively. If you don't, it accelerates your demise."
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?
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By Henry Kaminski Jr.Welcome to the Brand to Table Podcast, the show where restaurant owners and hospitality leaders learn how to stop guessing and start growing real revenue through proven branding and marketing strategies.
In this episode, Henry sits down with Shane Murphy, founder of Boostly, to reveal why SMS marketing is the single most effective revenue driver for restaurants heading into a competitive 2026. Shane explains the staggering 98% open rate of text messages and why over 90% of them are read within three minutes, speed and engagement that email and direct mail simply can't match.
What You'll Learn: SMS Strategy, Data, and Revenue Growth- The SMS Advantage: Why text marketing beats email and mailers with a 98% open rate and near-instant engagement.
- The "Gold Mine" of Data: How to pull disparate customer data from your POS, online ordering, and loyalty programs to build a powerful, owned audience.
- Case Study: How Hickory Station Pizza used SMS to achieve a record-breaking Friday night (running out of dough!) and sustained 25% year-over-year growth.
- Retention vs. Acquisition: Why marketing to existing customers is the most profitable strategy, with SMS club members visiting 2.5x more often.
- Offer Strategy: How to craft the perfect text blast to fill seats tomorrow (hint: make it widely applicable and use a minimum spend threshold to protect margins).
Shane's Insight: "Marketing isn't going to save a business. It's going to accelerate a business. If you have good operations, it accelerates positively. If you don't, it accelerates your demise."
CONTACT & RESOURCES:Email: [email protected]
Website: www.brandtotable.com
Message the word “Social” to use our free AI Social Media Post Idea Generator.
FOLLOW HENRY ON SOCIAL MEDIA:Instagram: instagram.com/h.kaminskijr
Youtube: https://www.youtube.com/@BrandToTable
Facebook: https://www.facebook.com/HenryKaminskiJr/
LinkedIn: https://www.linkedin.com/in/henry-kaminski-jr/
TikTok: https://www.tiktok.com/@henrykaminskijr
If you got value from this episode, subscribe to the channel, leave a comment or review, and share it with someone in hospitality who needs a smarter way to grow.
#brandtotable #restaurantmarketing #marketingfunnel #restaurantbookings #guestloyalty #hospitalitymarketing #socialmediastrategy #emailmarketing #smsmarketing
After listening, what is the one uncomfortable element of your business (like social media or leadership) that you need to address to achieve your next level of growth?