‘You should look at social media as a power and a force for good in your business and explore what opportunities there are to embed social media as part of your marketing strategy’

Lots of people communicate on social media platforms for business and are using it in different ways with varying amounts of success. Social media is a powerful communication tool for any business and you should be embracing social media and doing something with it to drive your business forward.

Desmond shares the many ways you successfully weave communication through social media into the various strands of your business to increase engagement, provide value and position yourself successfully within your niche.

KEY TAKEAWAYS

Social media is a medium and marketing content across platforms should be consistent with all other marketing for the company.

The platforms enable you to be creative with the content you create and market more regularly, potentially for free.

You can connect with people and it is possible to build an element of trust between the business and the potential customer prior to the initial purchase.

You are able to position yourself as someone in your niche who knows what they are talking about and you can build authority in a specific niche.

Social media can be used effectively to drive traffic to your website and this will increase possible leads for new customers.

Social media is good for connecting with other people. It’s a good medium to reach out and connect with people you want to build a relationship with, especially if it is someone you wouldn’t meet as part of your network.

Creating content and sharing it on various platforms allows you to build authority, it allows you to increase brand awareness around what you are doing and this can ultimately be leveraged.

Content can encourage people to take action and implement something for themselves that benefits them based on what was said.

You can effectively engage and respond to customers, meeting them where they are and making it convenient for them.

You can learn about your customers and what they are saying, doing and where they are.

This is a benefit to your business and is potentially free.

Advertising on social media is very powerful with facebook having the ability to target advertising so specifically, the advert would only be viewed by an individual

Engage with social media and your business will benefit and you will get better results

BEST MOMENTS

‘By not being on social media you are missing out’

‘Social media is a medium of communication that you have to participate in’

‘It’s all about customer acquisition costs, how much you are willing to pay for the customer?’

‘Today it is perceived to be more damaging to not have any social media presence’

VALUABLE RESOURCES

More With Moreira Podcast

ABOUT THE HOST

I don’t know how this works, but you’re here now listening (hopefully) about my

exciting life, so I’m going to try and make this worth your while. I never got

inspired at school, I was too busy trying to impress my peers, chasing girls,

and being a fool to get inspired. I rejected school. But let me tell you

something for free! That was a mistake! I spent the next 15 years in jobs I

hated, with no direction, lacked purpose, and motivation for life. Yes, big

words, but that was me in a box. A slave to the system! Fast forward to today,

and well, I’m not sitting in my ivory tower or anything, but I love life and my

career. Yeah, it’s both painful and exciting rolled and wrapped up into one

giant subway, and who doesn’t love subway rite? The point is, you only get one

life, don’t waste it pursuing things you care nothing for, invest in YOURSELF

and grow as a person, be the best YOU by putting YOU first!  

CONTACT METHOD

http://desmondmoreira.co.uk

https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured

https://twitter.com/Desmondmoreira

https://www.instagram.com/desmondmoreira

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