#1 The most obvious benefit of consistency is increased awareness because the more your audience is exposed to your brand—the better their chances of remembering it. And simply put, if you keep changing it there is less chance your audience will remember it. ‘Effective frequency’ is the marketing lingo for this. Understanding all the competition and clutter out there—even the old advertising ‘Rule of 7’ probably isn’t enough anymore. #2 Consistency conveys your identity and attitude.…