Welcome to Club Innovators Podcast by Capstone Hospitality! In this episode, host Kyle Bradburn sits down with Kathy Heil, Partner at Storyteller Club Marketing, to discuss the power of storytelling in club marketing, how digital trust influences membership decisions, and the importance of optimizing your website and social media for prospective members.Timestamps: 0:00 – Welcome to Club Innovators Podcast0:20 – Special guest: Kathy Heil of Storyteller Club Marketing1:16 – Why storytelling is the future of club marketing3:01 – The impact of digital trust and branding3:46 – The role of rebranding in modern club marketing5:55 – Every word matters: Crafting content that connects7:46 – Why most club websites are failing10:38 – Understanding user journey for prospective members12:35 – Membership inquiry forms: Are you losing leads?15:31 – The 8-10 touchpoints rule for membership sales18:06 – Knowing your audience: The key to retention20:29 – How CRM & automation (like HubSpot) can transform sales27:34 – The power of email marketing in member retention30:44 – Personalizing communication to drive engagement36:31 – Mobile-first strategies: Why it matters in 202542:39 – "It's not your grandfather's club anymore" – Modernizing club marketing47:50 – The overlooked power of social media for clubs50:47 – Key stat: Engaged couples judge a venue based on its last 9 Instagram posts!52:04 – Closing thoughts & where to find more resources🔗 Connect with Kathy Heil & Storyteller Club Marketing:🌐 Website: clubmarketing.com📧 Email: [email protected]📌 Don’t forget to LIKE 👍, SUBSCRIBE 🔔, and leave a COMMENT 💬 with your thoughts on the episode!