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Why Streaming Is Becoming Cable 2.0
Why Streaming Is Becoming Cable 2.0
Netflix, Disney+, and Max all now have ad-supported tiers. The original streaming thesis—pure subscription, no ads, unlimited content—is dead.
In this episode:
Key takeaway: "Ad-supported tiers favor broad, brand-safe programming over prestige niche content."
Related topics: streaming economics, advertising revenue, content strategy, entertainment business models, media industry trends
The Option is a daily intelligence briefing on the business of Hollywood. Subscribe for entertainment industry news, streaming analysis, and media business insights. New episodes every weekday at 6 AM PT.
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By Oil&CattleWhy Streaming Is Becoming Cable 2.0
Netflix, Disney+, and Max all now have ad-supported tiers. The original streaming thesis—pure subscription, no ads, unlimited content—is dead.
In this episode:
Key takeaway: "Ad-supported tiers favor broad, brand-safe programming over prestige niche content."
Related topics: streaming economics, advertising revenue, content strategy, entertainment business models, media industry trends
The Option is a daily intelligence briefing on the business of Hollywood. Subscribe for entertainment industry news, streaming analysis, and media business insights. New episodes every weekday at 6 AM PT.
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